14:31:52BUDGET_SHIFT
just now Executed
Target
Cross-channel · 3 placements
Action
Paused $210/wk zero-conv placements
Trigger
14-day spend, 0 conversions
Projected$210/wk recovered
Confidence97%
Marketing that earns its place in your business.
McPherson Company is a full-service digital advertising agency and growth partner. We build strategy, creative, and media for brands that expect more than activity — they expect returns. Today, that experience powers The M Layer, our proprietary autonomous advertising platform built to analyze, decide, and act at a scale no human team can match.
More customers. Less wasted spend. A partner accountable for both.
Roughly 3× the leads. Same monthly budget.
Reported by Covert Auto Group.
The M Layer
Autonomous Growth Control
Live
$186.4k this month · 4 accounts
Objective
Profitable growth
Guardrail
4.0× ROAS minimum
ROAS
4.2×
+12%
Spend Today
$6,240
+3%
Actions
38
+5%
Performance · 7 days
4.2× current
MTWTFSS
ROAS trend4.0× guardrail
System Activity
EVENT LOG
Projected business impact
12% lower
cost per lead
$1,180
Spend protected
+14
Projected leads
Make your marketing prove it.
You’re not in business to buy marketing.You’re in business to win customers.
Your budget should answer to that.
01
Business, not busywork
Clicks don’t pay your people. Customers do.
Campaign activity isn’t the finish line. We connect strategy, creative, and paid media around the opportunities that move your business forward—not a report full of numbers that look impressive.
02
Proof, not persuasion
You shouldn’t need a sales pitch to understand your results.
See where your money goes, what it produces, and what changes next. Clear performance. Visible decisions. A partner accountable for more than showing up to the monthly call.
03
Choice, not chains
Make us earn the next month.
Your accounts. Your data. Your decision to stay. No long-term contracts or cancellation fees—because the reason to keep working together should be the work.
Client success story
Covert Auto Group Automotive
The budget didn’t grow.
The opportunity did.
“The biggest difference has been how much further our co-op dollars are going. Instead of giving up 20–30% of our monthly budget to management fees through an OEM-approved provider, more of that money is now going directly toward generating business.
With the same overall monthly budget, we’re producing roughly 3x the opportunities and getting far more value out of every dollar we spend.”
Client-reported impact
Roughly
3×
the opportunities.
Same overall monthly budget.
20–30%
of the monthly budget previously went to management fees through an OEM-approved provider.
More co-op dollars directed toward generating business.
Success stories
The work speaks.
The results stay.
Local Healthcare
+14%
Reported performance lift
The move that made the difference
paused weak keywords and refreshed ad copy
$310 in spend saved.
01 / 03
M
Time is revenue
Opportunity has
an expiration date.
The signal can appear Monday morning. Traditional marketing may not act until Thursday afternoon.
The M Layer closes that gap.
Move while it mattersMON
09:00
Signal appears
MON
09:04
The M Layer acts
Budget moves while the opportunity is still open—not after the next meeting.
THU
15:30
Traditional handoff lands
01
Builds and launches—not just reports
02
Responds while the window is open
03
Acts inside the guardrails you set
A clear operating rhythm
Complex underneath.
Simple where it counts.
You bring the business knowledge. We connect the operating system that turns it into faster, better-informed action.
- DAY 01
Connect what already exists
Your ad accounts, analytics, CRM, and business context become one operating picture.
- DAYS 02–06
Build from business truth
Strategy, audiences, budgets, and creative are built around how your company actually wins customers.
- ALWAYS ON
Learn while the market moves
The system watches performance continuously and reallocates attention toward what is earning it.
- YOUR TERMS
Keep authority without the busywork
Set the guardrails, choose which decisions require approval, and override anything at any time.
Visibility without theater
Every decision has
a reason attached.
See what changed, why it changed, and what happened next. No mystery dashboard. No monthly narrative built after the fact.
T
Your ad assistant
Working on your ads right now · last update 10:09 AM
Your money this month
$1,840
spent of $3,000 · on track
$14,200
in sales so far · 184 new customers
For every $1 spent, you're making about $7.72 back.
This week vs. last week
You're having a great week.
New customers
47
+12
Cost per customer
$18.40
−$4.20
Sales from ads
$8,920
+$1,310
Wasted ad spend
$0
all clean
You'd get this same summary as a quick text on Sunday night.
What it just did for you
liveMoved $240 from Facebook to Google
2m agoGoogle is bringing in 3× more customers this week
Wrote 5 new ad headlines and tested them
3m agoKept the 2 that got the most clicks. Dropped the rest.
Paused an ad that wasn't working
4m agoIt was costing you $180/week with no sales. Stopped it.
Found 12 new search terms your customers use
5m agoAdded them to your Google ads. Already getting clicks.
How you stay in the loop
Run it from your texts — no laptop required.
T
The M Layer
your ad assistant
Morning — yesterday closed at $210 spend / $1,840 sales (8.76× ROAS).
anything need my attention?
Prefer the full dashboard? It's always there when you want it.
Where your ads are running
All connected
Google Ads
Search + Performance Max running
3 ads live, 1 paused yesterday
Reels + feed posts running
YouTube
Short ads testing this week
TikTok
Just connected — testing
Connected once. Runs forever. No logins to remember.
What it made for you this week
23
Ad headlines written
kept top 6
14
Images created
from your photos
5
Short videos made
for Instagram + TikTok
Winner
"The coffee that gets you out the door faster"
Headline
"Locally roasted. Open at 6am."
Winner
Latte close-up + 'First sip's on us' overlay
Video
15s reel — barista pouring + storefront cut
Where your ad money is goingadjusting on its own
Money moves to whatever's bringing in sales
People discovering you
$736
40% · cost per sale $28
Display · brand awareness$330
YouTube video ads$220
Google · top-of-feed$186
People showing interest
$626
34% · cost per sale $14
Search · 'how to' questions$294
Instagram · interest match$186
Search · comparing options$146
People ready to buy
$478
26% · cost per sale $13
Search · your brand name$258
Google · high-intent$146
Retargeting · cart visitors$74
New customers
184 this month
You don't have to look at any of this. We'll text you when something matters.
What changes in the business
“McPherson Company restructured our campaigns in 48 hours, and The M Layer kept improving them every day after launch. Our cost per lead dropped 41% in the first month. We're selling more cars with less ad spend, and our team has a much clearer view of what is happening.”
Marcus Delgado
Covert Auto Group
No forced migration
Your stack stays yours.
Start with the tools you already use. We’ll assess what connects, what needs adapting, and what makes sense for your business.
Three questions. Three direct answers.
- What happens after I connect my accounts?
- The system audits the existing setup, maps conversion signals, builds a campaign plan, and surfaces the first recommended actions before anything important goes live.
- How do approvals work?
- You set the guardrails. Review every meaningful change, approve only exceptions, or automate routine adjustments while keeping full visibility.
- Will I understand what changed?
- Yes. Every update explains the action, the reason, and the expected impact in plain English.
01
02
03
See the opportunity
Find the operating model that makes your marketing budget work harder.
Compare your current spend and operating cost to see how much room there may be for tighter targeting, faster optimization, and better creative decisions.
$25,000
$5K$500K
$4,500
$0$25K
Illustrative annual efficiency opportunity
$150,000
- Estimated underperforming spend (32% planning assumption)
- $96,000/yr
- Current management and production cost
- $54,000/yr
- Potential monthly performance upside
- $10,500
Planning estimate only · Your baseline and economics determine the real opportunity
Full-Service Digital MarketingStrategy & ConsultingPaid Media ManagementCreative ProductionThe M LayerStandalone Self-Serve AccessGoogle · Meta · YouTubeBuilt For Measurable GrowthFull-Service Digital MarketingStrategy & ConsultingPaid Media ManagementCreative ProductionThe M LayerStandalone Self-Serve AccessGoogle · Meta · YouTubeBuilt For Measurable Growth
Our Operating Method
One strategy. One feedback loop. No daylight between the plan and the work.
Senior thinking stays connected to creative, media, measurement, and every decision that follows.
01
Clarify the strategy: Define the audience, offer, message, channel role, and business outcome before spending against assumptions.
02
Create the system: Build the campaigns, creative pipeline, landing-page direction, tracking, and approval rules around one shared plan.
03
Distribute intelligently: Put the right message in the right channel, pace budget against real demand, and keep execution moving.
04
Learn and compound: Turn performance data into clearer decisions, stronger creative, and the next set of tests — not another static report.
Coordinated as one
Google SearchGoogle ShoppingPerformance MaxFacebook AdsInstagram AdsYouTube AdsAd Copy & HeadlinesProduct PhotosAI-Made VideosiMessage ControlWhatsApp ControlDaily Email UpdatesExplore at your pace
Start with the question that matters most.
Full-Service Agency Capabilities
The thinking and the doing belong in the same room.
One accountable partner across strategy, creative production, media, measurement, and the technology connecting it all.
Advisory
A strategy worth investing in.
Know who you need to reach, why they should choose you, and where your budget can make the greatest difference. Positioning, offers, channel planning, and growth consulting.
Creative
Creative that gives people a reason.
Turn your positioning into campaigns people notice and act on. Brand messaging, ad copy, design, video-ready assets, and landing-page direction built around a clear next step.
Media
Paid media with a business purpose.
Reach high-intent customers across Google, Meta, and YouTube. We plan, launch, measure, and improve campaigns against the outcomes you actually care about.
Technology
Intelligence that keeps the work moving.
The M Layer connects campaign creation, performance monitoring, and budget decisions. Use our proprietary platform with our agency team or put it in the hands of yours.
Full-Service Agency PartnershipStandalone Self-Serve ProductStrategy & ConsultingCreative That ConvertsPaid Media ManagementPowered By The M LayerFull-Service Agency PartnershipStandalone Self-Serve ProductStrategy & ConsultingCreative That ConvertsPaid Media ManagementPowered By The M Layer
M
What better operations unlock
Less waiting.
Less explaining.
More winning.
Marketing earns its place when the business can see the decisions, feel the speed, and measure the outcome.
01
Business goals translate directly into channel decisions, so campaigns are built around revenue priorities instead of isolated platform metrics.
02
Creative production responds to real performance signals, giving the team a steady pipeline of better-informed ideas to test.
03
Reporting explains what changed, why it changed, and what happens next — giving leadership a useful decision tool, not another dashboard.
04
The operating system scales with demand, new channels, and internal headcount without forcing the strategy to start over each time.
Built For The Business Side
Advanced where it needs to be. Understandable where you need it to be.
The machinery can be sophisticated without making your day more complicated. You keep the context, authority, and final say.
Clarity for the person accountable
See what is happening, why it matters, and what changed—without translating platform jargon first.
Speed without recklessness
The system responds as conditions change, while the guardrails you set keep every decision aligned.
Memory that compounds
Each campaign adds context about your customers, creative, economics, and the patterns unique to your business.
Control that fits your role
Approve every meaningful change, review only exceptions, or let routine decisions run automatically.
The 90-Day Standard
Ninety days to establish the baseline,
remove wasted motion,
and prove the direction.
30
Days to establish the baseline and launch the highest-priority work
60
Days to build a reliable testing and optimization rhythm
90
Days to measure the direction against agreed business outcomes
We define the baseline and success measures before work begins. If measurable ad efficiency has not improved by day 90, we keep working at no additional fee until it does.
Book My Strategy SessionBefore we start
Questions deserve direct answers.
Pricing, onboarding, control, contracts, and what working together actually feels like.
The next move
Make your marketing prove it.
Bring the goals, the friction, and the numbers. We’ll show you where the operating model is helping—and where it is costing you.
Review your current marketing system
We’ll look at your goals, channels, creative needs, measurement, and the gaps slowing down growth.
Compare the 3 ways to work together
See what full-service agency support, standalone access to The M Layer, and a hybrid engagement each include.
Leave with a clear recommendation
You’ll know which operating model fits your team, what the first 30 days look like, and the practical next step.
A plan for your business
30 minutes · no commitment
Agency, software, or both
Full-Service Agency
Strategy, creative, paid media, analytics, and ongoing consulting led by the McPherson Company team.
Standalone Self-Serve
Give your team direct access to The M Layer to build, monitor, and improve campaigns with flexible approvals.
A Flexible Hybrid
Combine internal ownership, our senior guidance, and The M Layer when you need both capability and control.